Photo: MCB Disclosure
From April 2021, the State Government presents the new logo of the Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo.
The project was developed internally by the Secretariat of Communication (SECOM) and is inspired by the facade of the 1945 neoclassical manor house that houses the Museu da Casa Brasileira, and now represents the new communication defined for the institution. The building was originally built to house the former mayor of São Paulo (1934-1938) Fábio da Silva Prado and his wife, Renata Crespi Prado, and since 1972 it has become the headquarters of the MCB.
The Museu da Casa Brasileira, an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country specialized in architecture and design. The MCB’s program includes temporary and long-term exhibitions, with an agenda that also includes educational service activities, debates, lectures and publications contextualizing the museum’s vocation for the formation of critical thinking on topics such as architecture, urbanism, housing, economics creativity, urban mobility and sustainability. Among its numerous initiatives, the Design MCB Award stands out, the main segment award in the country held since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of living in the country.
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