Notícias

Poster selected by the public

Registration: 2019-1-00431 | Authors: Diogo Mella Santiago and Naime Pavan Ajjar | Votes: 180 | Educational institution: PUC – Campinas, São Paulo | Advisor: Tomas Guner Sniker

Between November 23, 2019 and March 8, 2020, the Museu da Casa Brasileira, an institution of the Culture and Creative Economy Secretariat of the State of São Paulo, held the exhibition ‘Poster Contest – 33rd Design MCB Award. The show featured the winning piece, in addition to 10 highlights and 90 selected works. In addition, visitors were able to participate and vote for their favorite. With 180 votes out of a total of 1,686, the winning work was that of the authors Diogo Mella Santiago and Naime Pavan Ajjar.

Check out the full result of the popular vote below:

Resultado_ConcursodoCartaz_Votação Popular

RESULT OF POSTER 2020 CONTESTThe Poster Contest for the 34th edition of the Design MCB Award, held by the Museu da Casa Brasileira, equipment from the São Paulo State Department of Culture and Creative Economy, received 403 entries, with participants from 18 states, and the winner was the work by Leonardo Sá Rocha Sarabanda, who will receive the gross amount of R $ 3 thousand as a prize. The competition has been held annually by the institution continuously, as a means of encouraging production and debate about this graphic piece and seeking to restore its centrality in the dissemination campaigns. In 2020, for the first time, there was a theme to be followed, the Social Role of Design. During the course of the contest, we were crossed by the covid-19 pandemic, a fact that transformed the format and the selection process of the award, which became digital.  The winning poster, by Leonardo Sá Rocha Sarabanda, is, according to Ruth Klotzel, coordinator of the judging committee for this edition, “a well-structured project that makes good use of image, color and typography. He highlights a garbage bag, upside down, as the only object on the poster. An emblematic image, which carries with it many meanings: it displaces garbage from its usual place and orientation, like a “ready made”, asking about the value of objects and what we discard; it shows us how we are the same (“from dust we come, dust will come back”) and refreshes the image of garbage when seen from a distance, making it look like a light bladder suspended on a string, or a rose bud, for example. In addition to these images, this poster suggests several possible associations, not being exhausted in the objectivity or in the intention of those who created it, remaining alive in the possibilities of interpretation of those who read it. It does not provide us with solutions, but it evokes questions that indicate our uncertainty and our responsibility for the future. ”  Klotzel, designer graduated from FAU-USP and master at the same university, was alongside Guto Lacaz, architect at FAU-SJC (1975), multimedia artist, illustrator, designer, draftsman and set designer; Maria Cau Levy, graphic designer, architect and educator; Oga Mendonça, filmmaker, multimedia designer and podcaster; and Thiago Lacaz, Designer graduated from Esdi / Uerj, with a specialization in graphic design from USP and book design from the University of Reading, United Kingdom on the judging panel.  The judging committee elected seven finalist posters, which, for the coordinator, “expose several aspects related to the proposed theme: the caipira bank, composed with the CMYK chromatic system logic; a chair full of spikes, which prevents us from sitting, representing the exclusive design; the black garbage bag, an object that everyone knows and that contains our discards; the reference to architect Lina Bardi and her look at a vernacular seating solution; the design of the protective mask templates, so necessary at this moment; stickers – which are used today as an entrance to the Museu da Casa Brasileira – composing a poster; demolitions and gentrification in large cities. Each points to some possible reflections. ”  Another 15 pieces pre-selected by the jury will compose a virtual exhibition next to the winning poster and the honorable mentions.  RESULT OF POSTER CONTEST 1ST PLACE
RESULT OF POSTER 2020 CONTESTThe Poster Contest for the 34th edition of the Design MCB Award, held by the Museu da Casa Brasileira, equipment from the São Paulo State Department of Culture and Creative Economy, received 403 entries, with participants from 18 states, and the winner was the work by Leonardo Sá Rocha Sarabanda, who will receive the gross amount of R $ 3 thousand as a prize. The competition has been held annually by the institution continuously, as a means of encouraging production and debate about this graphic piece and seeking to restore its centrality in the dissemination campaigns. In 2020, for the first time, there was a theme to be followed, the Social Role of Design. During the course of the contest, we were crossed by the covid-19 pandemic, a fact that transformed the format and the selection process of the award, which became digital. The winning poster, by Leonardo Sá Rocha Sarabanda, is, according to Ruth Klotzel, coordinator of the judging committee for this edition, “a well-structured project that makes good use of image, color and typography. He highlights a garbage bag, upside down, as the only object on the poster. An emblematic image, which carries with it many meanings: it displaces garbage from its usual place and orientation, like a “ready made”, asking about the value of objects and what we discard; it shows us how we are the same (“from dust we come, dust will come back”) and refreshes the image of garbage when seen from a distance, making it look like a light bladder suspended on a string, or a rose bud, for example. In addition to these images, this poster suggests several possible associations, not being exhausted in the objectivity or in the intention of those who created it, remaining alive in the possibilities of interpretation of those who read it. It does not provide us with solutions, but it evokes questions that indicate our uncertainty and our responsibility for the future. ” Klotzel, designer graduated from FAU-USP and master at the same university, was alongside Guto Lacaz, architect at FAU-SJC (1975), multimedia artist, illustrator, designer, draftsman and set designer; Maria Cau Levy, graphic designer, architect and educator; Oga Mendonça, filmmaker, multimedia designer and podcaster; and Thiago Lacaz, Designer graduated from Esdi / Uerj, with a specialization in graphic design from USP and book design from the University of Reading, United Kingdom on the judging panel. The judging committee elected seven finalist posters, which, for the coordinator, “expose several aspects related to the proposed theme: the caipira bank, composed with the CMYK chromatic system logic; a chair full of spikes, which prevents us from sitting, representing the exclusive design; the black garbage bag, an object that everyone knows and that contains our discards; the reference to architect Lina Bardi and her look at a vernacular seating solution; the design of the protective mask templates, so necessary at this moment; stickers – which are used today as an entrance to the Museu da Casa Brasileira – composing a poster; demolitions and gentrification in large cities. Each points to some possible reflections. ” Another 15 pieces pre-selected by the jury will compose a virtual exhibition next to the winning poster and the honorable mentions. RESULT OF POSTER CONTEST 1ST PLACE

Check out the winner!

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